Mountain Design

Client / Jan Zandbergen
Project / PLNT
Category / Brand & Packaging Design

PLNT is a new brand of the Future Food Group. The fact that PLNT has a link with meat may surprise you. The parent company of the Future Food Group, Jan Zandbergen Group, started out as a small butcher's shop in Leiden in the 1950s. More than 70 years later, that small butcher's shop has grown into an expert in the global supply of protein, always with a view to a healthy future. With the establishment of Future Food Group, the aim is to contribute to a new world with innovative, plant-based successors to meat and fish.

With PLNT, you not only eat very tasty food, but you also contribute to a better future, good for people and the planet. Recognisable flavours in a plant-based jacket, because at PLNT you feel and taste the original, but you eat completely animal-free. In close collaboration with the Future Food Group, we were allowed to search for the naming, visual identity, packaging design and style elements for marketing communication. An inspiring and tasty journey!

Sometimes, a descriptive name works best. This is also the case with PLNT. One letter less can sometimes add more value, instantly. In addition, we took a close look at the codes of a strongly growing category. How can we meet this demand and add brand and style identity? For example, with a clear slanted logo with bold typography and a recognisable leaf shape. With a modern, powerful two-colour structure on which great product photography has its place. Together with relevant USPs and ESPs.

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Client / Eyecare
Project / Corporate
Category / Visual Identity

The EyeCare Group is an initiative of eight successful family businesses and is the market leader in the high-end optical and hearing segment. The EyeCare Group stores offer excellent eye and hearing care to consumers. Excellent service, customisation, a high-end range and the latest technologies ensure that consumers receive the best hearing and vision solutions.

After a pitch phase, we had the honour of helping the EyeCare Group with the development of a new visual identity and the strategic and tactical design of various offline and online resources. For the group and all brands and labels in the portfolio. A fantastic project, especially because it required very intensive collaboration in a short period of time.

Luxury brands demand luxury design. Also at EyeCare. We looked for visual eye candy in all facets of the visual identity. For maximum consumer seduction and recognition. And the shopkeeper is pleasantly touched in his soul and inspiration. Given the nature of the group, a visual identity that offers a lot of freedom, but adds up to a clear unity.

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Client / Velder
Project / Corporate
Category / Visual Identity

At Velder, a deep love for cheese is the beating heart of the company. For over 100 years. It is the essence of Velder's entrepreneurship. They let their passion for cheese seep into every aspect of what we do, throughout the entire chain. Through consumer-oriented research and intensive contact with partners, they know what consumers want, which enables them to develop value-adding concepts. This is one of the reasons why Velder is the absolute and mental market leader.

Velder is the new name of Zijerveld. This change marks a new chapter in the company's development. In the new identity, the brand promise is clear: Tasting Happiness. The new visual identity also ties in with this. The logo still has a connection with cheese, but it also shows a clear link to an active, colourful world.

The second layer of the visual identity and the various communication media further elaborate on the values of human, ambitious, passionate and innovative. Through its own editorial-style typography and a naturally expressive colour palette. The organic design language and warm photography also support these values.

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Client / Superunie
Project / First Choice
Category / Packaging Design

A-brands are usually good, but they also often charge a high price. Because products ar often the reference for taste. But what if blind taste tests show that there’s a comparable alternative that is considerably cheaper? Behold First Choice Cola from SuperUnie. Refreshingly delicious, without calories and sugar! Enjoy not only the best price, but also the great flavour and the bubbles. That's why they say: “First Choice Cola is surprisingly tasty for next to nothing!”

First Choice Cola used the same design for some time and it was time for a revamp. In addition, the aim was to improve shelf operation in the physical and digital stores and to develop style elements for other communication tools and moments. A challenge right up Mountain’s street, given the many years of experience in soft drinks.

Physical shelf was really the starting point for us. How can we stand out powerfully and be easily recognisable? And there the oblique effect of the word mark and the underlying star proved to be a perfect solution. In addition to the general colour coding for flavours, we have created a graphic pattern that further emphasises the stimulating properties of the product and brand.

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Client / Superunie
Project / Cafe Nova
Category / Packaging design

Superunie has added four new brands to its own brand portfolio. The positioning of these brands was clear: excellent quality products for an affordable price. Because consumers increasingly need this. Café Nova is the new brand for coffee beans and coffee cups. The coffee is roasted slowly with craftsmanship and love. This slow roasting process ensures that the beans can fully develop their aroma. With blends from sweet and complex to powerful and intense. To enjoy a delicious cup of coffee at home, just like it is served at the best coffee bar.

The development was done from scratch in a very short time frame. It was a good example of how chain partners worked together efficiently and effectively. The process gave us a lot of energy, where we could focus on the naming, visual identity, packaging design and style elements for marketing communication.

The various brands use a lot of black on the coffee shelves. This is a commonly seen colour code for luxury coffees. We wanted to create something different for this brand. A little softer than the hard black you see in the world of coffee. Something that also goes well with the excellent flavours of this coffee. This is how we came up with the concept of Café Nova with the feel of an Italian coffee bar. The design shows this through the beautiful warm marble background in combination with the wooden beam. The black oval shape with the name inside creates a strong and clearly visible logo that radiates quality. All this combined ensures a good impact on the shelf in the store.

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Client / UDEA
Project / Happy Chocolate
Category / Packaging Design

It’s common knowledge that delicious chocolate makes you happy. And if that makes the world a better place, then Everybody is Happy! Equal opportunities, more sustainability and delicious chocolate: who wouldn't want that? Happy Chocolate! also pays a fair price to the cocoa farmers, donates an additional contribution to the Agroforestry project for each product sold and works on sustainable cocoa trade. The villages where the farmers live are improving, Happy Chocolate! Stimulates biodiversity and makes chocolate taste even better. Happy Chocolate! is Fairtrade and also organic!

For UDEA, Happy Chocolate! was a new brand, and we were able to help them in developing the brand story, naming, visual identity and packaging design. A delicious and beautiful quest to make the ambition with the Happy Chocolate! chocolate bars, intensely filled blocks, chocolate-coated nuts, cocoa powder and chocolate milk a sustainable success.

The happiest chocolate should also make you feel as happy as possible. That’s why we also used dynamic typography in an organic form in the logo. With a clear message: ‘Feel happy to share luck’. In addition, we have developed colourful active patterns that make it possible to recognise segments and be assertive from the shelf.

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Client / Superunie
Project / Sou Sou
Category / Packaging Design

Superunie has added four new brands to its own brand portfolio. The positioning of these brands was clear: excellent quality products for an affordable price. Because consumers increasingly need this. SOU SOU is a triple texture ice cream treat with three layers full of flavour. The first layer is a firm layer of the tastiest chocolate with a crunchy twist. Layer two is the creamiest ice cream for a silky-smooth feel on your tongue and layer three is a rich swirl with surprising flavour.

The development was done from scratch in a very short time frame. It was a good example of how chain partners worked together efficiently and effectively. The process gave us a lot of energy, where we could focus on the naming, visual identity, packaging design and style elements for marketing communication.

After several brainstorming sessions and concepts, SOU SOU, just for you, was created. Based on the word Bisou (French for kiss). SOU SOU is delicious ice cream with different textures to enjoy. This is reinforced in the design by the beautiful photography that clearly shows the different layers. We used the enlarged ice cream as a holder for all the information and the loose ingredients. The pastel colours in the background make the ice cream stand out in the packaging. Combined with the gold accents, this creates extreme indulgence and makes for a sophisticated range. Pastel colours are rarely used on ice cream shelves, which is why this design stands out on the shelf.

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Client / Fairtrade Original
Project / Brand Portfolio
Category / Packaging Design

The Fair Trade movement has been going on for a long time, but there is only one Fair Trade Original. In fact, they were the first Fairtrade organisation in the world! Since 1959, Fairtrade Original has been committed to fair prices and equal cooperation. To fantastically tasty and deliciously original. Flavoured with a pinch of here and a dash of there. Improving people's lives with high-impact projects. With the mission: working together towards a living income for farmers.

If you are the first and also successful, then competition also increases. But quality marks with a fair trade element also became increasingly visible. It was time to set the tone again, and we were able to help them with the brand identity, visual identity and packaging design.

Flavour and new authenticity were central to the new design. We achieved this by combining a natural colour palette on natural surfaces. In addition, a special font was chosen, which really gets its own signature through the typographic treatment. In addition, extra attention has been paid to the photography and the clear communication of the claims and story of Fairtrade Original.

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Client / Arla Foods
Project / Melkunie Breaker
Category / Packaging Design

Melkunie Breaker is the inventor of a delicious on-the-go yoghurt snack in the well-known pouch. Best known for its fruit flavours such as strawberry, raspberry, banana and cherry. But nowadays, flavours like apple pie, stracciatella, cheesecake and vanilla are also very popular. Just like the various Zero propositions.

We once started by redesigning the basic flavours. We first paid attention to making the logo even more iconic, claiming leadership in the category and indicating more clearly which segment it concerns. In addition, we have developed a colourful palette of patterns that can communicate energy and increase recognition of each variant.

The final aspect of the new design was also a beautiful flowing yoghurt illustration that also allowed for tasty ingredient photography. With all these design building blocks, it is now also possible to create effective designs for line and category extensions.

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Client / Roem van Yerseke
Project / Prins & Dingemanse
Category / Packaging Design

Prins & Dingemanse is a leading brand in the shellfish sector. For more than a century, they have been passionately involved in the cultivation, processing and distribution of high-quality shellfish and crustacean products. This rich history began in 1880 when farmer Jacob Prins founded a company for oyster farming and trading in Yerseke, under the name Jac. Prins. Over the years, they have grown and expanded their range to include mussels, lobsters and a wide variety of other shellfish. Prins & Dingemanse is an established name in the Dutch and international fish market.

It was just a pity that the quality of Prins & Dingemanse's products and services were not immediately conveyed in the visual identity and packaging design. A challenge that we were allowed to take on. After an extensive tasting session in Zeeland (someone has to do the hard work...) it was clear that craftsmanship, product quality, the long history, typical Dutch roots and the colour yellow had to play a prominent role in the new design.

It was a beautiful creative quest, together with the client, but the result is impressive. The renewed visual Prins & Dingemanse stands out more, is more recognisable, radiates more quality and does its job better on the shop floor. Now it's time to truly enjoy Zeeland craftsmanship together.

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Client / Cloetta
Project / Sportlife
Category / Packaging design

Sportlife is a chewing gum brand that has been around since 1981. It was the first sugar-free gum in the Netherlands, always packaged in blister packaging. To this day, this innovative blister packaging remains a standard in the chewing gum market. Sportlife has always had a focus on the outdoor sports world and is very popular among young people. Nowadays, there is not only Sportlife chewing gum, but also mints. Sportlife Focus and Sportlife Energy are examples of this.

For more than 25 years, we’ve been regularly working on the visual identity and packaging design of Sportlife. Recent examples include Sportlife Mints and Sportlife Sweet Gums. Of course, with the well-known diagonal track and the dark blue word mark. With the support of various icy or colourful patterns for the different product propositions.

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Client / Campo Frio
Project / Stegeman
Category / Packaging Design

Another well-known Dutch brand in our portfolio: Stegeman. Johannes Stegeman, who started out as a butcher in 1858, helped grow his butcher shop into a major Dutch meat brand with his knowledge of the craft, love of taste and the best ingredients. Stegeman now develops not only meat products, but more and more products with less or even no meat at all. They are always products that fit in with the line of taste and craftsmanship that Stegeman is known for. Enjoy the tastiest products for drinks or as a sandwich topping.

Stegeman has a nice paradox in sight. On the one hand, it is truly a brand with artisanal roots and on the other, it is also a brand for the rural masses who mainly buy their products in the supermarket. But a paradox is beautiful in design and gives us even more inspiration to ensure visual seduction with relevant and credible communication. And we have proven that over the past few years.

Various designs were allowed, especially for the different dry sausages. For the traditional dry sausage, Fuet or 30% less fat. As a normal sausage or as a snacking variant. Always with the recognisable diagonal red logo and a light beige background with warm modern colours on top. Which is then reinforced with authentic typography and illustrations.

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Client / Pladis
Project / Brand portfolio
Category / Packaging design

When Dutch immigrants in Indonesia ask for a snack, Mr Verkade comes up with an idea. He adds the sweet, brown raisins made from the white Sultana grapes native to Greece and Turkey to cereal biscuits. Because the moisture in raisins keeps the biscuits fresh even longer. Ideal for surviving a long boat trip. Or a bumpy bike ride to work. A brand is born. And so is the first Sultana FruitBiscuit Naturel.

Sultana has now grown into a strong Dutch brand with various products. It now offers a lot of on-the-go, responsible snacks. For example, there are yoghurt-flavoured snacks. Snacks for a hearty craving. Even snacks without raisins, extra crunchy!

The wish was to give Sultana a more extroverted and active outdoor feeling with more intensity of the products in a more modern guise. Initially, we did this by making the logo more active, powerful and modern. In addition, we looked for a colour palette that radiates more power. We have also made strides in more natural structures and photography that do more justice to the product and ingredient.

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Client / Pladis
Project / Brand portfolio
Category / Packaging design

Mountain works a lot for well-known Dutch brands and Verkade is of course a good example of this. Since 1886, Verkade has been serving people coffee and tea with the most delicious biscuits and chocolate. To enjoy a moment of unbridled Dutch cosiness. With the familiar flavours that you used to enjoy, but nowadays also with new products with surprising flavour combinations. Verkade is a true expert in the field of biscuits and chocolate and has been voted Brand of the Year three times for good reason.

Apart from the well-known product types, Verkade has been all about Deliciously Real since 1886. As part of a larger rebranding and communications campaign, we were allowed to sink our teeth into the visual identity and packaging design of Verkade. It's a bit of a puzzle because on the one hand, we wanted to visually strengthen the brand and on the other, we wanted to offer sufficient space in various Verkade categories to be able to be effectively on the shelf.

The design focuses on the renewed word and image mark in a speech bubble/swirl. From there, we looked for design elements in the categories of biscuits, savoury, chocolate and Sinterklaas that would strengthen the overall brand on the one hand and optimally communicate the product features on the other.

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Who doesn't know this brand? Remia is a family business that has been a leading manufacturer of sauces, dressings and fats since 1925. The Remia brand has become an indispensable part of everyday life, for consumers and in the catering industry or out-of-home. A brand with which we have been able to carefully build a strong brand, design DBAs and shelf effectiveness for many years.

Remia has a wide range in multiple categories for multiple applications and occasions. We regularly perform general redesigns of existing ranges for Remia, or create powerful designs for line and category extensions. From mayonnaise to satay sauce, from dressing to baking and roasting.

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Client / Superunie
Project / Bio +
Category / Packaging design & visual identity

BIO+ is one of the largest food-brands in the Netherlands. What's unique about this brand is that it consists of a unique collaboration between farmers, food manufacturers and supermarkets. This collaboration allows the brand to offer an extensive choice of organic products in the supermarket. Available to anyone for a good price!

BIO+ is owned by retail organization Superunie and can be found in all of their supermarkets like Coop, Spar, Hoogvliet and Plus.

Let us tell you something about the design; We were called in when the BIO+ brand had just completed a restyle. Mountain created a fully-fledged and workable packaging design with unique elements. By applying these elements in a powerful way, it was possible to roll out the entire style consistently yet dynamically across the entire range.

The look and feel of the packaging is no nonsense with a slanted logo in different colors on a white canvas, combined with the beautiful photography. It gives the products a modern look and feel. Honest products for an honest price. That is the + of BIO+.

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Client / UDEA
Project / The Ice Cream Factory
Category / Packaging design & Visual Identity

The Ice Cream Factory has been making the best organic ice cream for almost 20 years. With organic ingredients straight from nature, they continue to surprise us. The ice cream masters monitor the quality with a lot of care and they are always looking for new types and flavors.

The products and formula of The Ice Cream Factory has been a success for years. We were asked to take the entire identity and packaging to the next level, and it worked.

The first thing we wanted to achieve was to make the concept around this brand one that was logical, fun, tasty and fitting the brand image. We created a dynamic and colorful world using a graphic of a ‘conveyor belt' to bring the world of The Ice Cream Factory to life.

Throughout the whole brand identity, in advertisement, point of sale material, on the website and on the packaging, the Ice Cream Factory is the place where it all happens. The ingredients come straight from nature through the Ice Cream Factory into your ice cream.

The range consists of ice cream, fruity ice and vegan ice. Each range has its own look and feel within the family. Sometimes playful and sometimes modest. It depends on the type of flavour, but the consistent look connects the brand in all aspects. 100% Pure & Natural and most of all fun & tasty.

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Client / Superunie
Project / G'woon thee
Category / Packaging design

g'woon is a private brand of the organization Superunie that can be found in several supermarket chains. It consists of a rich and versatile range of daily products affordable for anyone. The g’woon products reflect the day to day moments in life that we all know and recognize. Always able to give you a smile. The brand has been around for a while, therefore there was already a base to build upon. It was well put together, but also needed an upgrade. A challenge that gave good insight into our expertise and experience.

Let's look at the tea range as an example.
Firstly, we improved the branding and reading sequence. The characteristic of g'woon is the setting of the product in daily use and the striking use of color. Of course, we reworked the unmistakable sentences with a slight twist along with an interesting image. In the shadow of the cup, we tell a story that matches the taste or type of tea and connects to the g’woon message.

With this packaging we hope to enrich the tea with more experience and depth. It supports the character of the products in a unique way. And it makes the packaging more exciting and fun to look at. Especially when you know that every tea has its own shadow.

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Client / Maxeda DIY Group
Project / Perfection
Category / Packaging design

Perfection is a paint brand of the Maxeda DIY Group (Praxis and Brico-B). It meets all professional standards; it covers well and it's a pleasure to work with. The gigantic assortment of colors, paintbrushes, rollers and other painting tools are affordable and made of great quality.

Perfection had to be built from scratch, into a brand that had a clear story and was easy to translate across the entire range. In addition, it had to emit the right quality in all communications. That started with a clear brand positioning, a strong visual identity, and a striking logo.

The line or signature in the logo refers to the hand of the master: The best there is. Combined with the font, it tells a story of classical craftsmanship. Partly by framing it on an imaginary label with a subtle line pattern, often placed on a tasteful modern background color, the look has even more class. Success lies in this classical simplicity.

You see and feel the finesse! Exactly as you would want to find in your own painting. There is nothing more satisfying than enjoying a good result. Certainly for those who need a little bit of extra help within the DIY department.

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Client / Akkerlust
Project / ice cream
Category / packaging design

This project was so much fun. Demi, the owner of the Ladies of Akkerlust, is a young ambitious and passionate woman from Stompwijk. She and her husband run a farm with beautiful dairy cows.

One day she decided to start making ice cream. And not without merit. Truly delicious. Enriched with pure ingredients and made in a traditional and sustainable way. Initially the product was for sale as a local product at the farm.

Until she asked for our help to enable the boost of her business enabling growth. We noticed that she did not only possess ice cream, but also gold in her hands. This requires a striking story, name, brand identity, and of course great packaging.

The name originated as an ode to the beautiful dairy cows that produce fresh milk every day. We put them in the spotlight. Because no cow, no milk. No milk, no ice cream. You must check these ladies out.

Now it has become a cheerful, fresh and powerful brand. Basically, a reflection of Demi and her ladies.
You can taste the love for the process and the project in all 7 flavors. Dutch at its best.

Thank you, ladies!

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Client / Valor Frisch
Project / new identity
Category / corporate design & visual identity

Ever wondered where those deliciously sweet tiny tomatoes come from? Somewhere located in the dynamic Westland, you can find one of the best tomato growers in the world. A modern family business with an unprecedented amount of passion and experience when it comes to growing quality tomatoes.

Valor Frisch is a business initiative of top grower Looye in collaboration with Valstar (Best Fresh Group) in the German market. Valor Frisch offers top quality tomatoes with unique, intrinsic, and functional benefits. They also give advice on marketing and sales in the German market. So Valor Frisch is not only a good product, but also represents a rich knowledge of the tomato market.

The Valor Frisch's logo is characterised by the letter "O" symbolising the tomato rising proudly above the word mark. It represents the extra attention, knowledge, and love for the tomato. The end result surpassed the client's needs, therefore we are proud to have been able to create this special and strong visual identity for Valor Frisch.

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Client / Open Universiteit
Project / new identity
Category / corporate design & visual identity

The OU (Open University) is an online university in the Netherlands and Flanders that develops and provides scientific education with an open and accessible character. They wanted to expand this leadership quantitatively and qualitatively, and realized that this would not be achieved by simply increasing educational expertise. That’s why the Open University has asked us to develop a new brand policy, visual identity, verbal identity, and internal branding program.

Firstly, the brand positioning. The sub-archetypes of the Rebel and the Maverick capture the brand character and customer's needs in a striking way. Breaking free from the classical world.

This translates to many aspects of the identity. The character is felt in all expressions. Using bold colors, photography, and tone of voice. The style is full of contrasts to make the viewer and reader think, re-think, and wonder. Sometimes directly and sometimes indirectly. A style full of inspiration, attractive for anyone with ambition.

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Client / Fresh Forward
Project / new identity
Category / corporate design & visual identity

LUNAR is a training institute, a community for free minds, innovators, and the architects of the future. For leaders who see opportunities and are positive about change and progress. Lunar is for those who make an impact by cleverly combining knowledge, both modern and classic style. Knowledge is not the only thing that is needed and 'legitimized' in traditional leadership training. Leadership also includes new, untapped, and unexpected relevant knowledge. In this context, new perspectives arise for tackling burning issues of people and organizations in a different way. This requires an identity.

Because it offers access to a selected group, there is something mysterious about Lunar. That is why the logo is made up of a broad mix of symbols and typography. The star and the unusual typography are slightly alienating.

The rest of the style is a combination of classic, inspiring illustrations and photography. Matching the inspiration and mystique of Lunar. Everything can be combined; that’s when new insights and ideas arise. No clichés, but rather find inspiration in the unusual and unexpected.

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Client / Vrumona (Heineken)
Project / Sourcy water restyle
Category / packaging & Identity design

Sourcy is a proud mineral water brand that obtains its water directly from a Dutch source. Sourcy has been bottling this water for more than three decades, making it one of the best-known mineral water brands in the Netherlands. Sourcy is a naturally pure and refreshing water that is available in a wide variety of types and flavors.

Sourcy consulted us about their lack of identity in store. We recognized that the brand lacked a clear stand-out and was mainly driven by category codes. We advised to make the majestic blue color more important together with enlarging the logo. This would result into a highly recognizable brand identity. Strengthening and increasing the flavor colors, and the ingredients, provide an even more recognizable fresh look.

We have integrated Vitamin Water of Sourcy into the brand identity as well. But it didn't stop there. We were also allowed to expand the entire identity to a world around the brand. The new world of Sourcy.

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Client / Dunea
Project / restyle identity
Category / corporate design & visual identity

Dunea stands for passion for dunes and water. A Dutch water company that uses the dunes in the coastal region to extract drinking water. For more than 140 years, Dunea has focused on providing clean drinking water for the Randstad. A very big responsibility. Of course this all ecologically balanced.

The result of what they do can be measured by the number of newborn amphibians. Dunea takes pride in this. That's why we decided to make use of an amphibian (the frog) in the logo, when we were given the honor of designing Dunea's new corporate identity.

Frogs live in places where the water is clean. This is exactly what reflects Dunea's ambition. Clean drinking water from a healthy environment. A nice detail is that the frog has two clean lines on its back. These symbolize the sand and the water. Dunea is a dynamic organization and covers a large area. Therefore the new identity is visible everywhere, and to be honest, we are really proud of that.

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Client / Westland kaas
Project / Old Amsterdam
Category / packaging design & visual identity

The Old Amsterdam brand is all about passion and dedication. The rich and intense taste of this cheese is the result of the constant search for the ultimate recipe for premium cheese with a character. A true icon.

Mountain is responsible for designing and modernizing the brand. The logo, the packaging, and the entire identity have been re-examined. And with success. The design reflects the unique character of the city of Amsterdam and the iconic value of Old Amsterdam cheese. You feel and taste the atmosphere that cannot be compared to anything else. The combination of these elements is unique in the international cheese world.

We are proud to be able to take the brand a little further step by step.

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Client / New Forrest
Project / Kwekkeboom Oven
Category / packaging design

The classic brand Kwekkeboom re-invented the Dutch snacking category by introducing a range of snacks that can be prepared in the oven instead of in the traditional deep fryer. Tasty, easy to make, and of course healthier.

The Kwekkeboom team asked Mountain to come up with an identity and packaging design for their Oven range. This identity would not only promote this new way of snacking, but also make a statement that breaks the current concepts about snacks. We were also heavily involved in developing an innovation funnel, and with great success!

The first thing we did was choose the a-typical purple color and different type of pack to create instant brand recognition and shelf impact. A choice that has had a huge impact. Purple has since become category-defining for oven snacks. We also subjected the logo to a major upgrade. A complete assignment with an astonishing result.

The impact was so great that Kwekkeboom was richly rewarded by winning several retail awards as well as design awards. Like the Dutch Golden Wheel of Retail for the best product introduction.

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Client / AB-Inbev
Project / Cubanisto
Category / packaging design & visual identity

AB-Inbev asked us to develop a brand from scratch that could play a role in the growing market of the (rum) flavoured beer. Cubanisto was born out of historical origins and the culture of Havana, Cuba. Once, rugged parts of the city harbored a great mishmash of outcasts. They created their own paths in life and didn't forget to throw the best parties along the way. But these parties weren't for the establishment, so it took guts to visit them and experience the real free Latin spirit of the night. An unforgettable experience for everyone.

Only the brave will discover their true Latin spirit

Cubanisto is an exciting mix of beer and rum that will let you get lost in the mysterious nightlife of Havana. We invite you to discover your own and hidden Latin spirit. Only the brave will discover this. The glow in the dark effect makes a night out even more special. We helped AB-Inbev with the total brand development from generating insights, brand positioning and naming, to creating the brand identity, packaging design and promotional materials. A dream project. A great success for us as well as for the customer. Not to mention the fact that we have won quite a few design awards with this design.

The glow in the dark effect makes
a night out even more special.

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