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Client / Eyecare
Project / Corporate
Category / Visual Identity

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The EyeCare Group is an initiative of eight successful family businesses and is the market leader in the high-end optical and hearing segment. The EyeCare Group stores offer excellent eye and hearing care to consumers. Excellent service, customisation, a high-end range and the latest technologies ensure that consumers receive the best hearing and vision solutions.

After a pitch phase, we had the honour of helping the EyeCare Group with the development of a new visual identity and the strategic and tactical design of various offline and online resources. For the group and all brands and labels in the portfolio. A fantastic project, especially because it required very intensive collaboration in a short period of time.

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Luxury brands demand luxury design. Also at EyeCare. We looked for visual eye candy in all facets of the visual identity. For maximum consumer seduction and recognition. And the shopkeeper is pleasantly touched in his soul and inspiration. Given the nature of the group, a visual identity that offers a lot of freedom, but adds up to a clear unity.