The Fair Trade movement has been going on for a long time, but there is only one Fair Trade Original. In fact, they were the first Fairtrade organisation in the world! Since 1959, Fairtrade Original has been committed to fair prices and equal cooperation. To fantastically tasty and deliciously original. Flavoured with a pinch of here and a dash of there. Improving people's lives with high-impact projects. With the mission: working together towards a living income for farmers.

Flavour and new authenticity were central to the new design. We achieved this by combining a natural colour palette on natural surfaces. In addition, a special font was chosen, which really gets its own signature through the typographic treatment. In addition, extra attention has been paid to the photography and the clear communication of the claims and story of Fairtrade Original.