Happy_Chocolate_StartHeading_LL.svg

Client / UDEA
Project / Happy Chocolate
Category / Packaging Design

DF_NH_WEB-Case_Happy_Chocolate_v1_2.jpg

It’s common knowledge that delicious chocolate makes you happy. And if that makes the world a better place, then Everybody is Happy! Equal opportunities, more sustainability and delicious chocolate: who wouldn't want that? Happy Chocolate! also pays a fair price to the cocoa farmers, donates an additional contribution to the Agroforestry project for each product sold and works on sustainable cocoa trade. The villages where the farmers live are improving, Happy Chocolate! Stimulates biodiversity and makes chocolate taste even better. Happy Chocolate! is Fairtrade and also organic!

For UDEA, Happy Chocolate! was a new brand, and we were able to help them in developing the brand story, naming, visual identity and packaging design. A delicious and beautiful quest to make the ambition with the Happy Chocolate! chocolate bars, intensely filled blocks, chocolate-coated nuts, cocoa powder and chocolate milk a sustainable success.

DF_NH_WEB-Case_Happy_Chocolate_v1_3.jpg
DF_NH_WEB-Case_Happy_Chocolate_v1_5.jpg

The happiest chocolate should also make you feel as happy as possible. That’s why we also used dynamic typography in an organic form in the logo. With a clear message: ‘Feel happy to share luck’. In addition, we have developed colourful active patterns that make it possible to recognise segments and be assertive from the shelf.