Client / UDEA
Project / Happy Chocolate
Category / Packaging Design
It’s common knowledge that delicious chocolate makes you happy. And if that makes the world a better place, then Everybody is Happy! Equal opportunities, more sustainability and delicious chocolate: who wouldn't want that? Happy Chocolate! also pays a fair price to the cocoa farmers, donates an additional contribution to the Agroforestry project for each product sold and works on sustainable cocoa trade. The villages where the farmers live are improving, Happy Chocolate! Stimulates biodiversity and makes chocolate taste even better. Happy Chocolate! is Fairtrade and also organic!
The happiest chocolate should also make you feel as happy as possible. That’s why we also used dynamic typography in an organic form in the logo. With a clear message: ‘Feel happy to share luck’. In addition, we have developed colourful active patterns that make it possible to recognise segments and be assertive from the shelf.