The classic brand Kwekkeboom re-invented the Dutch snacking category by introducing a range of snacks that can be prepared in the oven instead of in the traditional deep fryer. Tasty, easy to make, and of course healthier.

The first thing we did was choose the a-typical purple color and different type of pack to create instant brand recognition and shelf impact. A choice that has had a huge impact. Purple has since become category-defining for oven snacks. We also subjected the logo to a major upgrade. A complete assignment with an astonishing result.