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Client / Arla Foods
Project / Melkunie Breaker
Category / Packaging Design

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Melkunie Breaker is the inventor of a delicious on-the-go yoghurt snack in the well-known pouch. Best known for its fruit flavours such as strawberry, raspberry, banana and cherry. But nowadays, flavours like apple pie, stracciatella, cheesecake and vanilla are also very popular. Just like the various Zero propositions.

We once started by redesigning the basic flavours. We first paid attention to making the logo even more iconic, claiming leadership in the category and indicating more clearly which segment it concerns. In addition, we have developed a colourful palette of patterns that can communicate energy and increase recognition of each variant.

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The final aspect of the new design was also a beautiful flowing yoghurt illustration that also allowed for tasty ingredient photography. With all these design building blocks, it is now also possible to create effective designs for line and category extensions.