Mountain Design

Client / No Fairytales
Project / Portfolio
Category / Brand & Packaging Design

Real food. Real story. No Fairytales. If you make your everyday food a little better, you will eat a little better every day. As a food improver, No Fairytales makes products that contain more vegetables, more fibre and fewer unnecessary calories. Having started at the kitchen table with colourful vegetable tortillas, No Fairytales is now a leader in the supermarket, and we work hard every day to improve even more food. Now also with burritos and muesli bars, for example.

Working for a small brand often has the advantage that you’re also dealing with a small organisation. This means you sit directly at the table with the makers and the mission, and the various products really get under your skin. It was therefore a tasty event to take the starting design into the next phase of life. With even more brand power, room for innovations and better shelf power.

No Fairytales has the smiling sun as its logo. And that turned out to be an important brand and design attribute. Besides the general recognition of the brand, it also represents the positive vibe of No Fairytales. We mainly used the logo with its very own typography in the new generation of the design.

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