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Client / Roem van Yerseke
Project / Prins & Dingemanse
Category / Packaging Design

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Prins & Dingemanse is a leading brand in the shellfish sector. For more than a century, they have been passionately involved in the cultivation, processing and distribution of high-quality shellfish and crustacean products. This rich history began in 1880 when farmer Jacob Prins founded a company for oyster farming and trading in Yerseke, under the name Jac. Prins. Over the years, they have grown and expanded their range to include mussels, lobsters and a wide variety of other shellfish. Prins & Dingemanse is an established name in the Dutch and international fish market.

It was just a pity that the quality of Prins & Dingemanse's products and services were not immediately conveyed in the visual identity and packaging design. A challenge that we were allowed to take on. After an extensive tasting session in Zeeland (someone has to do the hard work...) it was clear that craftsmanship, product quality, the long history, typical Dutch roots and the colour yellow had to play a prominent role in the new design.

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It was a beautiful creative quest, together with the client, but the result is impressive. The renewed visual Prins & Dingemanse stands out more, is more recognisable, radiates more quality and does its job better on the shop floor. Now it's time to truly enjoy Zeeland craftsmanship together.

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