Sportlife is a chewing gum brand that has been around since 1981. It was the first sugar-free gum in the Netherlands, always packaged in blister packaging. To this day, this innovative blister packaging remains a standard in the chewing gum market. Sportlife has always had a focus on the outdoor sports world and is very popular among young people. Nowadays, there is not only Sportlife chewing gum, but also mints. Sportlife Focus and Sportlife Energy are examples of this.