Client / Campo Frio
Project / Stegeman
Category / Packaging Design

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Another well-known Dutch brand in our portfolio: Stegeman. Johannes Stegeman, who started out as a butcher in 1858, helped grow his butcher shop into a major Dutch meat brand with his knowledge of the craft, love of taste and the best ingredients. Stegeman now develops not only meat products, but more and more products with less or even no meat at all. They are always products that fit in with the line of taste and craftsmanship that Stegeman is known for. Enjoy the tastiest products for drinks or as a sandwich topping.

Stegeman has a nice paradox in sight. On the one hand, it is truly a brand with artisanal roots and on the other, it is also a brand for the rural masses who mainly buy their products in the supermarket. But a paradox is beautiful in design and gives us even more inspiration to ensure visual seduction with relevant and credible communication. And we have proven that over the past few years.

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Various designs were allowed, especially for the different dry sausages. For the traditional dry sausage, Fuet or 30% less fat. As a normal sausage or as a snacking variant. Always with the recognisable diagonal red logo and a light beige background with warm modern colours on top. Which is then reinforced with authentic typography and illustrations.

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