At Velder, a deep love for cheese is the beating heart of the company. For over 100 years. It is the essence of Velder's entrepreneurship. They let their passion for cheese seep into every aspect of what we do, throughout the entire chain. Through consumer-oriented research and intensive contact with partners, they know what consumers want, which enables them to develop value-adding concepts. This is one of the reasons why Velder is the absolute and mental market leader.

The second layer of the visual identity and the various communication media further elaborate on the values of human, ambitious, passionate and innovative. Through its own editorial-style typography and a naturally expressive colour palette. The organic design language and warm photography also support these values.