Client / Pladis
Project / Brand portfolio
Category / Packaging design
Apart from the well-known product types, Verkade has been all about Deliciously Real since 1886. As part of a larger rebranding and communications campaign, we were allowed to sink our teeth into the visual identity and packaging design of Verkade. It's a bit of a puzzle because on the one hand, we wanted to visually strengthen the brand and on the other, we wanted to offer sufficient space in various Verkade categories to be able to be effectively on the shelf.